CAC 6002 Digital Marketing & Public Relations for Hospitality & Tourism
This module aims to develop a critical understanding of the areas of marketing, advertising and public relations and the contribution of these disciples in the area of Tourism and Hospitality Industry. It will integrate material from the aforementioned different areas within a strategic management framework.
Generally, this module will equip students with a knowledge and understanding of the range and complexity of the study, and practices, of Marketing, Advertising and Public Relations, through critical perspectives drawn from marketing, advertising and media studies; combine theory with practice to develop a working knowledge of marketing , advertising and PR as part of the area of marketing and communications.Teacher: George Diamantis, Maria Theofilopoulpou (Inst)